Reduce Your Conference Costs & Double Your Lead Generation With Shared Exhibits
GMP recently attended the Defense Health Information Technology Symposium (DHITS) in Orlando, FL where we hosted four of our Healthcare IT
partners’ booths. We had a 20 x 20 booth for three of those partners and one partner in an adjacent booth. For this event, GMP worked with each company to create a three-piece linked display to provide continuity across all spaces within the shared booth. Each company still had their design and logo front and center, but the design helped the booth come together. (pictured to the right)
Benefits of Booth-Sharing:
Cost savings through cost sharing
Larger booth spaces attract more attention – higher volume of foot traffic
Double the lead generation as partners who chose to share the cost of lead capture got to share the entire list of leads generated across all companies
Customers seeking out a particular product, often also need other offerings in the booth from different companies
Gives customers “One-Stop-Shopping” opportunity instead of having to deal with multiple GSA contract holders
“DHITS was a great conference this year for the Vocera team. We generated double the leads than we did the year before and had more opportunities to speak with Government decision-makers than ever before.”
— MARK AGERTON SENIOR AREA SALES MANAGER, DOD WITH VOCERA COMMUNICATIONS
Government Marketing and Procurement, LLC (GMP) is a nationally recognized Service-Disabled Veteran-Owned contract management firm and Value-Added Reseller that is the primary link between top-performing IT, medical and security solution providers and Government buyers. Leveraging year-to-year growth, superior service, and multiple leading technologies, GMP improves Government performance, productivity, and financial stewardship. With over 20 years’ experience and $300M of contracting success, GMP simplifies the purchasing process, creating more targeted, streamlined, and positive connections between sellers and contracting officers.
